back to Press Release Official New Logo & Premium Denim Collection Announcement

Check out our June 2008 press release announcing the unveiling of our new company logo,and womens premium denim items. 

Destroyed Brand Goes Global
Premium Denim Clothier Unveils New Logo & Womens Premium Denim

Los Angeles, California, June 16, 2008 - This Monday, June 16, Los Angeles based premium denim, knit and accessories clothier Destroyed Brand unveils their newly designed website at

Offering consumers full-service e-commerce solutions, allows visitors access to the complete Destroyed Brand catalogue including the its hot, new premium denim items for women.

The re-designed also includes the new logo and stylized D, an integral part of the company's branding, to be seen on our shirts, rivets, buttons, back pockets.

Conceived in 2005, Los Angeles based Destroyed Brand premium denim and knits is the brainchild of visionary Keith Ruby. Originally launched as a denim modification service, Ruby and company applied their DIY approach that allowed the public to provide their favorite pair of denim for custom alteration. Destroyed Brand quickly because a great internet success story, achieving tens of millions of hits on Myspace, and features in the likes of Vanity Fair Magazine, Business 2.0, The Wall Street Journal and The Tyra Banks Show.

Overwhelming demand called for an expansion of this developing American lifestyle brand to include signature lines of destroyed, dirty, and vintage styles of sexy and tough original shirts, hoodies and head wear.

In 2007, Destroyed Brand reached a publicity milestone when its signature line was viewed by hundreds of millions globally via the Britney Spears video “Piece of Me” in which the multi-platinum selling artist is seen wearing premium Destroyed Brand denim.

With an expanded women's and men’s denim, shirt and head wear winter collection in current development to arrive on the brick and mortar retail scene in 2010, world domination is just around the corner.

For more inquiries about Destroyed Brand, please contact us at

What's New
  • New Rhinestone Studded Skinny Jeans have arrived! | October 23,2009

    Destroyed Brand is proud to present the limited edition "V.O" crystal-studded skinny jeans, now available for a limited time until Christmas.  These jeans are grommeted with rhinestones and are made in Los Angeles with a stretch denim fabric, a must-have addition to your distressed jeans collection.  Get them on sale with free shipping now!

  • New Skirts Now Available | July 22,2009

    Just in time for the summer and for a special low price , Destroyed Brand has introduced two new styles of distressed skirts (dark and medium blue). Check our shop out for pictures and more information. 

  • New Website Launches Today!! | May 12,2009

    Six months in the works, the new and improved Destroyed Brand website launches today with an improved look with more functions and more seamless shopping experience.

SEO by: QI Sofresh Inc.